Category Archives: Cold Calling

Fix Your Broken Outbound Prospecting

Grandpa – a man who could fix anything.

My Grandpa was one of those guys who could fix anything.

One summer, when I was a little kid, Grandpa decided it was time to paint our porches and that I was old enough to help.

First we had to replace a few rotten tongue-and-groove boards. Then we had to hand scrape and sand down all the porches. After that we swept them.  Then hosed them off. Then waited for them to dry.

Only them could we begin to paint.

When I was on my hands and knees scraping and sanding, I complained, “This is taking forever – why can’t we just paint over the old paint?”  His reply stuck with me ever since,

“Anything worth doing, is worth doing right.” Continue reading