My Mission: Build an Enterprise SAAS sales team and deliver $25M within the next 12 months. (No pressure.)
I began by selecting one of my current SMB Inside Sales Managers to the lead the team, Joe Volosky. Like everyone else on my team except me, Joe had no experience selling to Enterprise IT. But he was up for the challenge, understood how to sell our product, and had successfully run our SMB sales team for 2 years. We were essentially building an Enterprise team from scratch. He was the right guy for the job.
Photo by Mathyas Kurmann via Unsplash
At Inside Sales Dude, word of mouth referrals are crucial for generating consulting projects. I want people to think of me when they are trying to solve a sales problem.
One way to I stay “top of mind” is by writing blog posts providing practical advice for Sales Management.
If I dumped all of my contacts into a distribution list, I would be able to email blast almost 2000 readers whenever I published a new post.
I’ll bet if I did this, more people would see my posts. I might even generate more new business.
But here’s the problem – some of these people have not asked to be added to my mailing list – despite the fact that they find my posts to be enlightening, inspirational, and educational (or maybe not). Continue reading